Apple seems to be testing a new feature that will allow developers to automatically charge users when the subscription price increases. Tech Crunch.


Right now, Apple is asking customers to openly acknowledge the subscription price when the subscription price increases. If the customer does not hit the “Accept new price” button provided, their subscription will be automatically canceled. But in the event of a new functionality testing Apple testing, customers may be notified of the upcoming change, but may be offered the option to cancel. Importantly, Apple is testing the off-out system instead of the selection system for subscription price changes.

When Disney + recently raised its price to $ 7.99 per month, some developers noticed that Disney + Apps sent out an announcement, which was more of a warning about price increases than a clear option. Disney + subscribers received a notification with a large “OK” button, which notifies them of the change, but there is no built-in opt-out button, instead the apps provide a link to change the subscription.

Other developers have noticed similar behavior for different subscriptions, and an Apple spokesperson confirmed Tech Crunch It runs a pilot test on a new subscription system.

“We plan to launch a new business feature very soon. The pilot will include developers across different application types, organizational sizes and regions to help test future improvements that we believe will be best for both developers and users. There will be more details to share in the coming weeks,” the spokesman said.

If this change becomes more widespread, App Store users will need to keep a close eye on their subscriptions, as price increases would be easier under the radar without the current Express Opt-in system.

Apple did not provide further details on the pilot test, nor did it provide information about the applications currently involved or when this feature will be widely available to all developers.

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