Zhelensky’s team of TV writers helps how to send his success message home | Ukraine

On the 50th day of the Russian invasion, Volodymyr Zhelensky delivered his nightly speech to the Ukrainian people. Vladimir Putin was optimistic that he would capture Ukraine in five days, said Chelensky, standing outside his neo-classical administration building in central Kiev. Putin is now “truly friendly”, he praised the courage and determination of his citizens.

There was a reference to Russia’s primary Moscow, which says Ukraine was sunk by two dangerous Neptune missiles last Wednesday. The warship has become a monument to national resistance, with Ukrainian soldiers stationed on Snake Island in the Black Sea saying “go and fuck yourself” in the early days of the conflict.

Zelenskiy omitted the word F. “Those who have shown that Russian ships can” – the dramatic pause – he praised, “go to the bottom of the sea.” He paid tribute to the men and women who chased Russian troops from the north, stopped them in the south and bravely guarded Mariupol. As usual, he concluded his speech:Glory to Ukraine”- Glory to Ukraine.

On the battlefield, Ukraine’s fortunes are mixed. Russia’s armed forces have failed to seize the capital, forcing them to leave the Kiev region. But they have made significant progress in the Sea of ​​Azov, carving out a land route from Crimea east to separatist-held territory, where the Russian offensive was imminent.

However, on the information front, Ukraine has given a master class on news. Zhelensky’s speeches to his people and his speeches in foreign parliaments around the world have fueled international support and raised morale at home. An unvarnished real-time video blog from Europe’s bloody front, they catch the eye.

Zhelensky addressed members of parliament. Photo: EyePress News / REX / Shutterstock

The 38-year-old former journalist and political analyst has less than 200 followers on Twitter. In an interview via WhatsApp, Dimitrov Litvin said Viewer Zhelensky’s comments behind the talks: “The president always knows what he wants to say and how he wants to say it.”

He added: Emotions are very important in texts. Of course the president is the author of the logic of emotions and words. “Other world leaders can” learn how to do it. “

Litwin is part of the president’s inner team. He and his colleagues have been living in Bangkok, the equivalent of the White House or Downing Street in Ukraine since the first days of the invasion. Once a columnist with Levy Breck Litwin, a weekly news magazine named after the left bank of the Dniebro River, was hesitant to say more. “I don’t usually comment on this topic,” he said.

Sergei Leschenko, another former journalist who became a wartime Zhelensky adviser, described Litvin as a literary and artistic aide: “He collects the president’s ideas every day. He works as a collector of the mind or emotion.

Litvin has been thick in Ukrainian politics for some time. He was a political analyst for Selensky’s political party, the Servant of the People, and a bitter opponent of Zhelensky’s predecessor, Pedro Poroshenko. A former colleague said that Litvin’s attacks on the country’s leadership after 2014 had divided Ukrainian society in the wake of the pro – European uprising. “I am not a fan. But he’s smart, ”the co-worker added.

Speaker of the House Nancy Pelosi introduces Zhelensky (on screen) to the US Congress.
Speaker of the House Nancy Pelosi introduces Zhelensky (on screen) to the US Congress. Photo: Scott Applewhite / EPA

Writing on Facebook at the beginning of the war, Litvin made a number of brilliant comments about Putin. “His imagination is limited, so he always reflects on something … We need to understand that objective reality does not control Putin. Western sanctions do not affect him. He seeks solitude.” He notes that Putin’s unrealistic goal was to change the “political reality” of the state and Ukraine.

Lytvyn’s method certainly works. Polls show that 95% of Ukrainians are able to repel their invasion of Russia, despite Kiev’s inferiority in terms of tanks, troops and air traffic. 78% believe that Ukraine is moving in the right direction. Zhelensky’s personal ratings have soared since the depression in early February.

Foreign policy thinker Saddam Hussein, manager of the Ukraine Forum at the House of Commons, said that Oryzia Ludzhevich, Zhelensky’s previous career as an actor and comedian was important to his success. Audiences used to see him in different roles on TV, so they were able to accept him as the “commander in a t-shirt” – which avoids the more conventional politicians.

“They know he can change. He’s like the transformation Zhelensky,” he said. “He’s a modern-day politician from entertainment. He is in his organ. Those around him understand the power of the story during the war. After Pucha’s horrors, it’s important to have an exciting story. The sinking of Moscow is a powerful symbol.

Lutsevych said Zelenskiy and his co-authors had developed a sense of “historical purpose” that linked Ukraine’s current struggle with previous wars against Moscow. They were also well versed in pop culture, presenting war as “light and dark.” In which Lord of the Rings-Style play, Russian players “Orcs” and Putin an invisible Charon.

Many of Zhelensky’s senior advisers are from television, and worked with him on his production studio, Quartel-95. Their efforts to gain global support are aided by the clear nature of Russia’s invasion. Ukraine suffered. It fights for survival. This makes Zhelensky the leader that political scientist Ivan Grostov calls the “love star.”

Zhelensky addressed the Greek parliament earlier this month.
Zhelensky addressed the Greek parliament earlier this month. Photo: Costas Baldas / Reuters

Zhelensky is easily in front of the camera whether he is talking on his iPhone or talking to citizens from his bunker. When he was elected in 2019, he had some definite political ideas. He held long press conferences and tried to distinguish himself from his predecessors. These days, his contacts are very fast. Lutzhevich said his daily speeches “echo well.”

They are immaculately designed for a specific audience. Addressing the House of Commons on the 13th day of the invasion, Zhelensky compared Ukraine’s struggle against Russia with that of Great Britain against Hitler. “At sea, we will fight to the end in the sky. We will fight for our land, at any cost … in the woods, in the fields, on the shores, in the streets.

According to Brits, Zhelensky called Churchill. To the Greek parliament it was Mariupol – the homeland of many ethnic Greeks – and the Finns, Molotov cocktails, were thrown against the Soviet invaders. Speaking to Australians, Zelenskiy MH17, a Malaysian Airlines plane was shot down by Russia in 2014. Speaking to the US Congress, he compared the bombing of Ukraine to Pearl Harbor and 9/11.

Zhelensky matches this lofty rhetoric with firm demands. He called on Ukraine to provide anti-aircraft systems, MiG fighter jets, tanks and armored vehicles. He wants further sanctions against Moscow, including a complete oil embargo. Sometimes he can rebuke. German President Frank-Walter Steinmeier was told last week not to visit Kiev because of his close ties with Russia.

Ihor Todorov, a professor of international relations at Uzhhorod University in western Ukraine, said Zelenskiy was emotional and could be diplomatic. His early presidency was largely similar Servant of the people, The hit Ukrainian TV sitcom, in which Zhelensky accidentally played a historian who became president. Like Stalin in 1941, this war changed Zhelensky, he said.

“Selensky responded well to the situation,” he said. “Many who did not vote for him two years ago recognize this.” He said the president’s wife, Olena, was more involved in the emotional tone of his addresses, and that others, including one of the screenwriters, Yuri Gostyuk, were involved. Servant of the people.

So what is Zhelensky Ukraine’s response to Churchill? No, Tordorov said: “It’s too much to compare Gelensky to Winston worship.” Ludzhevich agreed. “Church is very attractive and ego driven,” he said. “But Zelenskiy is very effective.”

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