Cipot is testing digital restaurants at Roblox.
I visited the virtual location and created burritos.
While this is fun, I did not expect Metawares restaurants to be a lasting feature.
Chipotle recently unveiled its second voyage on the Metawares in Roblox, so I decided to see what it really was.
I have never played Roblox before, so I was inspired to create an account.
Roblox is a free gaming platform with over 100 million active users, many of whom are children.
I’m not much of a gamer, but I was able to install the game in about five minutes by following some simple steps.
I closed Slog and Photoshop in advance, exactly expecting Roblox to go overboard with my computer fan.
As soon as the game started, a text bubble informed me that I had been dropped out of the first chipotle in 1993.
There were other players’ leaderboards, shortcuts to see the emos and inventory I could use, however I had none yet.
The intersection I abandoned leaned heavily on the aesthetics of the 90s, and there was a blockbuster-like “Puritobuster” across the street from Chipotle.
The avatar with the red hair and denim jacket was assigned to me.
The red arrows pointed at me on the chip and I quickly realized that I could move using the arrow keys.
The chipotle today looks different from the style of the restaurant and is true to the original location.
The little details made me feel at home just in time – especially the phones in every corner.
After exploring a bit outside, I followed the arrows to get inside the chipotle.
The interior was just as familiar to me as the other chipotle I had inside.
I went to the chipotle worker at the cash register and he told me I was part of the team too.
I noticed customized clothing like minion pants in the player behind my co-worker on the other players around me.
Next, it’s time to play the Burrito Builder game advertised on Chipotle as a highlight of the Roblox installation.
The game lives up to its “Burrito Builder” name. Customers will come to the counter and display small pictures of the items they want on their burritos, which you will need to pull their moving tortilla into at the end of the line.
Once the ingredients are added, use the arrow keys to scroll the burrito.
I got four burritos before I failed, but I earned a few burritos for my problem.
I briefly added it to my server’s leaderboard.
After I left the game, a colleague on my chip took me to the pickup shelf for another game.
Starting with the five minute timer for the next game, I picked up my bag from the pickup shelf.
The game has been a key part of Chipotle’s business in recent years, delivering burritos to customers’ homes.
I came out in uniform with the newly purchased chipotle.
The pack comes with a map showing photos of the five places where the burritos are to be delivered.
The aim is to deliver the burritos to the right places before the time is up.
There are a few homes, apartments and shops in the city around Virtual Chipotle looking for deliveries.
First of all, I did not play well in the game because many houses are the same.
Eventually I found it, it’s a moderately fun way to kill a few minutes.
The games are all about accumulating prizes and burrito rupees that can be exchanged for other items in the game. Some players can even win a free burrito on a real chip.
I won this little “burrito friend” for deliveries.
Then, I talked to the cashier, where I learned that the Burrito Bucks could exchange for the benefits of the game.
I looked around the kitchen at the back of the house.
I wandered back into the walk-in refrigerator, where the renders of all the items in the cipot were stacked on the shelves.
In the middle of the refrigerator was a lamp with teleportation facility, so far I have been the unexpected part of the world of raplocks.
From Halloween I landed on an outdoor area that I quickly realized was Chipotle’s previous Roblox ad.
I walked a little around the cornfield.
Later, I spoke to the skeleton presenter, who told me he could wear a chipotle-themed Halloween costume.
Despite the many options, I could not resist the look of Mummy Burrito.
I wore my new dress on the second Metawars chipotle, which is a very modern design.
After spending time exploring Chipotle’s metaverse restaurants and playing all the games available, I could not understand the appeal more than before.
The games were fun for a few minutes, however I never thought I would play again.
I really do not understand what Cipot gets out of it or why I should come back and play again as a customer.
Roblox is primarily popular with children and they do not need to have purchasing power or access to purchase Chipotle.
Talking and thinking about Burrito made me a little hungry, but I was not forced to go to Cipotil after I left.
Fast service restaurants like Chipotle, Wendy and others are hugely popular due to their convenience and relative affordability.
Metawares restaurants can’t reflect these features by their very nature, and I don’t see them catching up with regular consumers in no time.
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Read the original article on Business Insider